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AI-Powered Client Onboarding Automation

Client

SaaS Startup (Confidential)

Industry

Software as a Service (SaaS)

Tools & Platforms Used

Zapier, Airtable, Gmail API, ChatGPT

Challenge:
The client’s operations team spent ~3 hours manually onboarding each new customer — sending repetitive welcome emails, preparing guides, and updating multiple spreadsheets.

Objectives:

Reduce manual onboarding effort

Improve client experience with faster onboarding

Standardize communication while keeping it personalized

Approach (Step-by-Step):

Discovery & Requirement Gathering: Conducted interviews with the ops team to map current onboarding flow and identify repetitive tasks.

Process Mapping & Design: Documented “As-Is” onboarding → proposed a new “To-Be” flow using automation.

Solution Development:

Created Zapier workflows to auto-send personalized welcome emails.

Integrated Airtable as a single source of truth for client data.

Connected ChatGPT to auto-generate tailored onboarding guides.

Testing & Validation: Ran 10 simulated client onboardings, adjusted triggers to ensure accuracy.

Delivery & Training: Handed over process documentation + trained ops team on using and maintaining the workflows.

Results / Outcomes:

Onboarding time reduced from 3 hours → 30 minutes per client (70% improvement).

Consistent and professional communication across all new clients.

Ops team freed up to focus on higher-value work.

Next Steps:
Recommended extending automation to client renewal workflows.

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